SADĀ

Graphic Design, Photography, Art Direction

The CHROME necklace is inspired by the concept of duality—strength and softness, simplicity and sophistication. Designed to be unisex, true style transcends gender, offering a piece that anyone can wear to express their individuality. Its minimalist design honours the quiet confidence we aim to capture in the CHROME campaign, inviting all to embrace the beauty of subtle, timeless pieces.

Veloretti Kids SS24

Art Direction, Graphic Design, Set Design and Styling

The Veloretti Kid’s Bikes collection for the Spring/Summer ’24 campaign highlights children's boundless imagination, showcasing how they transform any environment into their own playground. It depicts a surreal, yet, playful setting where kids explore and enjoy their Veloretti bikes.

In collaboration with Noow studio.

Veloretti Ivy and Ace Two

Art Direction and Graphic Design

Online advertisements for Veloretti's Ivy and Ace Two electric bikes highlight their unique features. This campaign aims to convey the premium riding experience, emphasizing a sense of “effortless floating” and ease in daily commutes.

CGI work by Ivan Anton.

Veloretti City SS24

Art Direction and Styling

The Veloretti City Bikes Collection for the Spring/Summer '24 campaign focuses on the joy of togetherness, the ordinary and the simple pleasure of commuting in the city with a Veloretti bike.

In collaboration with Noow studio.

Veloretti, Black Friday campaign

Graphic Design and Animation

Online 360 Campaign for Black Friday 2023.

Veloretti Ivy and Ace Two — Out of home campaign

Graphic Design

Out of home campaign introducing the new Ivy and Ace Two electric bikes.

Veloretti, Ivy and Ace Two Assembly

Art Direction and Graphic Design

A series of technical video guides on assembling your Veloretti electric bike. This project aims to create a neutral, modern space that reflects the premium quality of the brand’s products.

In collaboration with Noow studio.

Arch & Hook, Wired campaign

Graphic Design and Animation

Arch&Hook has collaborated with Wired magazine to produce an exclusive online book on sustainability in fashion.

Zoo magazine, Issues 68 and 69

Graphic Design and editorial design

Editorial and graphic design for Issues 68 and 69, as well as advertisement layout design. Additionally, curating their social media page and shooting promotional products.

Raquel van Haver — “Amo a la Reina” catalog

Graphic Design

This digital catalog showcases a wide array of collages and excerpts from various video works created by Raquel Van Haver. The collection offers a glimpse into the diverse range of the artist's multimedia practice, highlighting both her visual art and filmed fragments.

Swinging Limbs

Graphic Design and Photography

Swinging Limbs is an experiment, examining the concept of the body used as a material in graphic design. Inspired by outdoor recreational spaces and an ancient Greek mythological creature, the Centaur. It combines imagery from existing architectural skatepark sites and bodily forms to create uncanny silhouettes in a sequence of editorial spreads. The work suggests a contemporary way of perceiving the human body by contradicting and altering its primary forms.

Visions

Graphic Design, Art Direction, Textile

A lookbook publication accompanied by a silk scarf, showcasing various ways to use the item. A study on human and horse vision explores similarities and insights. 

"_ That Disappears"

Graphic Design and Art Direction

A poster transformed into a folded publication with a custom holding case, showcasing a handwoven wig made of transparent threads from Ting Gong’s fashion collection.